What is Amazon’s Climate Pledge Program and how does it work?

What is Amazon's Climate Pledge? Why was it created?

Before delving into the "climate pledge friendly" label launched by Amazon, it is necessary to analyze, at the source, what is meant by Climate Pledge.

In 2019, Amazon, together with Global Optimism, decided to found the Amazon Pledge program with the conviction of being able to reach net-zero carbon emissions by 2040, thanks to the involvement of companies operating on the platform. To many, this goal will not be new because it is, in fact, one of the main objectives present in the Paris Agreement.

The surprising thing, however, lies in the fact that Amazon has the ambition to achieve this same result a full 10 years ahead of schedule, driven by the belief that collective participation is the optimal solution to the climate problem.

What is required to join the Climate Pledge Friendly program?

Referring to the guidelines provided by the platform, joining the program requires, first of all, having obtained a recognized sustainability certification from third-party organizations or having obtained either the Compact by Design certification or the Pre-owned certified certification, both designed and offered by Amazon itself.

The Compact by Design certification is granted by Amazon to those products that, while not necessarily looking different, have a more efficient design. This characteristic is sufficient to result in reduced packaging and consequently increase the efficiency of the entire shipping process. It goes without saying that all these factors contribute considerably to increasing the sustainability of processes.

Regarding Pre-owned certified, the objective here is to value products that, even though already used by other users, maintain a quality level that allows them to be refurbished. It is this refurbishment that enables greater sustainability in production processes. In this way, the environmental impact resulting from the extraction of additional raw materials necessary for component production is drastically reduced.

How does Climate Pledge work for Amazon sellers?

In practice, the operation of this program is quite simple. Once the interested company has joined the program, Amazon will highlight products that feature one or more sustainability certifications and apply the so-called "climate pledge friendly" label. This badge certifies the product's sustainability and will be visible both in search results and within the product detail page. Here, the customer will also have the opportunity to view all the certifications that allowed it to be obtained.

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What are the benefits of the Climate Pledge Friendly program?

Obviously, one of the most frequently asked questions when it comes to joining new programs is whether it's truly worth it. To answer this, it's necessary to point out the main benefits derived from joining Climate Pledge. According to Amazon itself, products carrying the Climate Pledge Friendly label have greater visibility in search results, and furthermore, associated companies can benefit from advertising packages and Amazon business features aimed at increasing product page views. Additionally, the customer has the option to filter search results to identify only those carrying the Climate Pledge Friendly label. On the seller side, this functionality ensures that a well-positioned product appears on the first, if not the very first, search results page. In short, these are significant advantages, considering all the Amazon SEO strategies needed to ensure good page positioning. We have discussed this further in a separate article.

Conclusion

In conclusion, Climate Pledge Friendly is a program that demonstrates Amazon's attention to increasingly pressing issues like the environmental one.

For sellers, obtaining the badge leads to several advantages. First of all, in terms of brand image, as consumers increasingly prefer products with green certification. Furthermore, Climate Pledge Friendly can help drive more traffic to your product detail page thanks to the use of search filters by users.

Do you have other questions about the program or regarding sales on Amazon?