Amazon Agency - Strategic partner for brands

We grow your Amazon channel while protecting your brand identity.

We help companies grow on Amazon Vendor and Seller by managing the strategic and operational complexity of the channel. Every decision is data-driven, supported by our proprietary software.

See how we work

Analytics Live

Aggiornato ora

Last 30 days

Top revenue

€14.240

ROAS

5,35

CTR

2,8%

Conversion

14,2%

#1 Best Seller

Premium Wireless Pro

★★★★★(4.9)

#12

Sales rank

Electronics

TACOS

12,4% 1,2%

Learn more

€0M+

Lifetime sales generated for our partners

€0.0M+

Annual ADV budget under management

Brands we have worked with

0k+

ASINs managed

We unlock marketplace potential for brands focused on growth.

Whether your business has an established catalog to optimize or is looking for the right partner to start selling, we turn Amazon into a solid, scalable channel.

Unlock and grow the channel

For brands already present and market-validated, but stuck on stagnant sales who want to grow volumes, improve ranking and delegate operations.

Brand protection

For established brands that want to assert themselves on Amazon, control their distribution chain and defend their brand image.

Amazon Ads optimization

For companies that want to scale with campaigns while cutting waste and protecting margins.

International expansion

For brands that want to grow beyond their home market with localization, pricing and targeted strategy.

PROPRIETARY SOFTWARE

All your Amazon account data,
finally readable.

We don't just run campaigns and listings. We build a dashboard for each client, always available, with every Amazon metric in one place. You stay in control, we plan the next move.

app.amastar.it/dashboard

amastar*

Navigazione

Dashboard

Performance

Rank Tracker

Clienti

Brand A

Brand B

Brand C

Brand D

Brand E

Brand AVista cliente

ITDEFRESUKGlobale

Ultimo Periodo

Catalogo

Performance

ADV

Storico

Redditività

Termini Ads

Fatturato

€191.715

+12,4%

Unità vendute

8.869

+8,1%

Sessioni

43.174

+5,3%

Conv. Rate

20,5%

+0,3pp

Spesa PPC

€9.275

+4,8%

TACoS

4,84%

-0,4pp

Andamento Fatturato17 mesi

Sessioni e Conv.

SessioniConv.

ACoS e TACoS

ACoSTACoS

Impressioni e Click ADV

Impr.Click

Top termini Adsspesa vs vendite

parola chiave 112,5%

parola chiave 210,4%

parola chiave 38,8%

parola chiave 49,7%

Redditività per Prodottomargine

Prodotto A

€25.93896,0%

Prodotto B

€24.27694,4%

Prodotto C

€10.56398,5%

Report Resi-3,7pp YoY

Tasso di reso (%)5,3%

Rank Tracker

kw 1kw 2kw 3

Posizione media SERP↑ 14 pos.

Greater cost efficiency,
more room to grow.

We keep ad spend and the main cost drivers under control, freeing up resources to reinvest in ranking and the growth of key products.

TACoSSales

Starting TACoS

17.2%

Final TACoS

11.2%

TACoS reduction

-6.0%

Some of the data we analyze

Each metric is connected to the others, so you actually understand what is happening in your account.

Sales and conversion

Revenue, units sold, conversion rate and trend by product.

Advertising data

ADV spend, ACoS, TACoS, impressions and clicks to optimize return.

Profitability

Margin, cost and revenue by ASIN to identify the most profitable products.

Everything you need to grow
on the marketplaces.

Account Management

Full management of Seller and Vendor accounts: catalog, operational KPIs, margins and clear reporting.

Amazon Advertising

SP, SB and SD campaigns structured to scale volumes while keeping TACoS, ROAS and margins under control.

Amazon SEO

Keyword research and listing optimization to improve organic ranking and make ad campaigns more efficient.

Content & Listings

Listings, A+ Content and Brand Store designed to increase trust, clarity and conversion.

EU Marketplaces

Localized strategy for European marketplaces: content, pricing, campaigns and operational priorities per country.

Catalog & Operations

Management of variants, ASINs, catalog issues and operational priorities to keep the account clean and scalable.

Account Management

Full management of Seller and Vendor accounts: catalog, operational KPIs, margins and clear reporting.

Amazon Advertising

SP, SB and SD campaigns structured to scale volumes while keeping TACoS, ROAS and margins under control.

Amazon SEO

Keyword research and listing optimization to improve organic ranking and make ad campaigns more efficient.

Content & Listings

Listings, A+ Content and Brand Store designed to increase trust, clarity and conversion.

EU Marketplaces

Localized strategy for European marketplaces: content, pricing, campaigns and operational priorities per country.

Catalog & Operations

Management of variants, ASINs, catalog issues and operational priorities to keep the account clean and scalable.

Account Management

Full management of Seller and Vendor accounts: catalog, operational KPIs, margins and clear reporting.

Amazon Advertising

SP, SB and SD campaigns structured to scale volumes while keeping TACoS, ROAS and margins under control.

Amazon SEO

Keyword research and listing optimization to improve organic ranking and make ad campaigns more efficient.

Content & Listings

Listings, A+ Content and Brand Store designed to increase trust, clarity and conversion.

EU Marketplaces

Localized strategy for European marketplaces: content, pricing, campaigns and operational priorities per country.

Catalog & Operations

Management of variants, ASINs, catalog issues and operational priorities to keep the account clean and scalable.

Method, data,
continuous growth.

We work alongside you with a structured and transparent process, focused on results and continuous improvement.

See how we work

Account diagnosis

We analyze sales, ADV, catalog, conversion and performance to find where growth gets stuck.

Strategic plan

We define the operational priorities for catalog and campaigns, starting from the highest-impact levers.

Catalog and ADV

We work on listings, content, campaign structure and budget allocation to improve performance and control.

Controlled scaling

We grow volumes and investment while keeping TACoS, margins and growth sustainability under watch.

Analysis and reporting

We give the client a clear read on results, issues and the next actions.

Account diagnosis

We analyze sales, ADV, catalog, conversion and performance to find where growth gets stuck.

Strategic plan

We define the operational priorities for catalog and campaigns, starting from the highest-impact levers.

Catalog and ADV

We work on listings, content, campaign structure and budget allocation to improve performance and control.

Controlled scaling

We grow volumes and investment while keeping TACoS, margins and growth sustainability under watch.

Analysis and reporting

We give the client a clear read on results, issues and the next actions.

You've seen the method.

Want to find out how your Amazon account can grow?

Real results,
growth stories.

Real data from accounts we manage, not projections.

View the case study →

Home decor

Wallazz

+55,7%

phase 2 sales

Scale sales on a 6,000-variant catalog without destabilizing the Amazon algorithm, accepting a temporarily higher ACoS to gather data.

Catalog of 6,000+ SKUs managed in two phases: ADV push with a temporary 30-50% ACoS, then surgical clean-up back to 20-25% and stable growth.

Phase 1 growth

+33.1%

Phase 2 growth

+55.7%

Final ACoS

20-25%

SKUs

6,000+

View the case study →

Backlit Mirrors

Styleglass

Conv. 2x

in 14 days

An invisible technical error was showing users delivery promises of 10+ days instead of the real 2-3, killing trust and conversion.

A formatting bug in shipping tracking caused conversion to drop to 0.81%. Spotted and fixed in two weeks via direct troubleshooting on Amazon.

Conversion low

0.81%

Recovery in

14 days

Delivery promise

2-3 days

Ranking

Recovered

View the case study →

Supplements & Collagen

SHEKO

>1M€/mese

IT + DE

Defend a fast-growing brand from competitor attacks and scale in hyper-competitive markets while keeping margins under control.

Over 270 active campaigns. Global TACoS 15-17% despite CPCs up to €5 in Germany. Best Seller badge in the IT collagen category.

Monthly sales

>€1M

Active campaigns

270+

Global TACoS

15-17%

IT ranking

Best Seller

View the case study →

Home & Garden

Tecnokit

TACoS 6,8%

on €87,000/month

Account with strong European expansion potential but no ADV structure to manage 5 marketplaces in parallel.

Multichannel B2C/B2B strategy across 5 European markets. 6.8% TACoS, 4.8x ROAS. All-time record: €87,945 in a single month.

Monthly revenue

€87,945

ROAS

4.8x

ACoS

21%

Orders/month

1,948

View the case study →

Bed Linen

Clara Home Milano

+2.282%

in 4 months

Newly launched brand in a category dominated by Amazon Basics, starting from €1,684/month with almost zero organic visibility.

From €1,684 to €40,112. 7.5% TACoS in a category dominated by Amazon Basics.

May revenue

€40,112

Growth

+2,282%

TACoS

7.5%

Conv. rate

2.29%

View the case study →

Lighting & Home Decor

Led Mall Home

+49% YoY

Jan-May 2026

Flat YoY revenue, ADV budget spread with no per-product priority and unmonitored margins.

From €56,111 to €83,602. 3.75x ROAS with doubled ADV investment and ACoS controlled at 26.7%.

Jan-May 2026 revenue

€83,602

YoY growth

+49%

Average ROAS

3.75x

Record month

€24,821

View the case study →

Citric Acid

Madalù

ROAS >20x

TACOS <5%

Low organic visibility on primary keywords, ROAS below target and high ADV cost vs. revenue.

"Amazon's Choice" badge on "citric acid". ADV nearly doubled, TACOS below 5% and ROAS above 20.

May YoY growth

+60%

ADV ROAS

>20x

Account TACOS

<5%

Prime Day

You've seen the results.

Want to find out where your Amazon account can grow?

Real results,
growth stories.

View the case study →

Home decor

+55,7%
phase 2 sales

Catalog of 6,000+ SKUs managed in two phases: ADV push with a temporary 30-50% ACoS, then surgical clean-up back to 20-25% and stable growth.

Phase 1 growth

+33.1%

Phase 2 growth

+55.7%

Final ACoS

20-25%

SKUs

6,000+

View the case study →

Backlit Mirrors

Conv. 2x
in 14 days

A formatting bug in shipping tracking caused conversion to drop to 0.81%. Spotted and fixed in two weeks via direct troubleshooting on Amazon.

Conversion low

0.81%

Recovery in

14 days

Delivery promise

2-3 days

Ranking

Recovered

View the case study →

Supplements & Collagen

>1M€/mese
IT + DE

Over 270 active campaigns. Global TACoS 15-17% despite CPCs up to €5 in Germany. Best Seller badge in the IT collagen category.

Monthly sales

>€1M

Active campaigns

270+

Global TACoS

15-17%

IT ranking

Best Seller

View the case study →

Home & Garden

TACoS 6,8%
on €87,000/month

Multichannel B2C/B2B strategy across 5 European markets. 6.8% TACoS, 4.8x ROAS. All-time record: €87,945 in a single month.

Monthly revenue

€87,945

ROAS

4.8x

ACoS

21%

Orders/month

1,948

View the case study →

Bed Linen

+2.282%
in 4 months

From €1,684 to €40,112. 7.5% TACoS in a category dominated by Amazon Basics.

May revenue

€40,112

Growth

+2,282%

TACoS

7.5%

Conv. rate

2.29%

View the case study →

Lighting & Home Decor

+49% YoY
Jan-May 2026

From €56,111 to €83,602. 3.75x ROAS with doubled ADV investment and ACoS controlled at 26.7%.

Jan-May 2026 revenue

€83,602

YoY growth

+49%

Average ROAS

3.75x

Record month

€24,821

View the case study →

Citric Acid

ROAS >20x
TACOS <5%

"Amazon's Choice" badge on "citric acid". ADV nearly doubled, TACOS below 5% and ROAS above 20.

May YoY growth

+60%

ADV ROAS

>20x

Account TACOS

<5%

Prime Day

View the case study →

Home decor

+55,7%
phase 2 sales

Catalog of 6,000+ SKUs managed in two phases: ADV push with a temporary 30-50% ACoS, then surgical clean-up back to 20-25% and stable growth.

Phase 1 growth

+33.1%

Phase 2 growth

+55.7%

Final ACoS

20-25%

SKUs

6,000+

View the case study →

Backlit Mirrors

Conv. 2x
in 14 days

A formatting bug in shipping tracking caused conversion to drop to 0.81%. Spotted and fixed in two weeks via direct troubleshooting on Amazon.

Conversion low

0.81%

Recovery in

14 days

Delivery promise

2-3 days

Ranking

Recovered

View the case study →

Supplements & Collagen

>1M€/mese
IT + DE

Over 270 active campaigns. Global TACoS 15-17% despite CPCs up to €5 in Germany. Best Seller badge in the IT collagen category.

Monthly sales

>€1M

Active campaigns

270+

Global TACoS

15-17%

IT ranking

Best Seller

View the case study →

Home & Garden

TACoS 6,8%
on €87,000/month

Multichannel B2C/B2B strategy across 5 European markets. 6.8% TACoS, 4.8x ROAS. All-time record: €87,945 in a single month.

Monthly revenue

€87,945

ROAS

4.8x

ACoS

21%

Orders/month

1,948

View the case study →

Bed Linen

+2.282%
in 4 months

From €1,684 to €40,112. 7.5% TACoS in a category dominated by Amazon Basics.

May revenue

€40,112

Growth

+2,282%

TACoS

7.5%

Conv. rate

2.29%

View the case study →

Lighting & Home Decor

+49% YoY
Jan-May 2026

From €56,111 to €83,602. 3.75x ROAS with doubled ADV investment and ACoS controlled at 26.7%.

Jan-May 2026 revenue

€83,602

YoY growth

+49%

Average ROAS

3.75x

Record month

€24,821

View the case study →

Citric Acid

ROAS >20x
TACOS <5%

"Amazon's Choice" badge on "citric acid". ADV nearly doubled, TACOS below 5% and ROAS above 20.

May YoY growth

+60%

ADV ROAS

>20x

Account TACOS

<5%

Prime Day

View the case study →

Home decor

+55,7%
phase 2 sales

Catalog of 6,000+ SKUs managed in two phases: ADV push with a temporary 30-50% ACoS, then surgical clean-up back to 20-25% and stable growth.

Phase 1 growth

+33.1%

Phase 2 growth

+55.7%

Final ACoS

20-25%

SKUs

6,000+

View the case study →

Backlit Mirrors

Conv. 2x
in 14 days

A formatting bug in shipping tracking caused conversion to drop to 0.81%. Spotted and fixed in two weeks via direct troubleshooting on Amazon.

Conversion low

0.81%

Recovery in

14 days

Delivery promise

2-3 days

Ranking

Recovered

View the case study →

Supplements & Collagen

>1M€/mese
IT + DE

Over 270 active campaigns. Global TACoS 15-17% despite CPCs up to €5 in Germany. Best Seller badge in the IT collagen category.

Monthly sales

>€1M

Active campaigns

270+

Global TACoS

15-17%

IT ranking

Best Seller

View the case study →

Home & Garden

TACoS 6,8%
on €87,000/month

Multichannel B2C/B2B strategy across 5 European markets. 6.8% TACoS, 4.8x ROAS. All-time record: €87,945 in a single month.

Monthly revenue

€87,945

ROAS

4.8x

ACoS

21%

Orders/month

1,948

View the case study →

Bed Linen

+2.282%
in 4 months

From €1,684 to €40,112. 7.5% TACoS in a category dominated by Amazon Basics.

May revenue

€40,112

Growth

+2,282%

TACoS

7.5%

Conv. rate

2.29%

View the case study →

Lighting & Home Decor

+49% YoY
Jan-May 2026

From €56,111 to €83,602. 3.75x ROAS with doubled ADV investment and ACoS controlled at 26.7%.

Jan-May 2026 revenue

€83,602

YoY growth

+49%

Average ROAS

3.75x

Record month

€24,821

View the case study →

Citric Acid

ROAS >20x
TACOS <5%

"Amazon's Choice" badge on "citric acid". ADV nearly doubled, TACOS below 5% and ROAS above 20.

May YoY growth

+60%

ADV ROAS

>20x

Account TACOS

<5%

Prime Day

A team of specialists
obsessed with results.

Amastar was founded in 2021 with a clear goal: helping Italian brands grow sustainably on Amazon and on the main European marketplaces.

We are a team of professionals with mixed skills — account strategists, ADV specialists, SEO experts and content designers — united by a single goal: getting the most out of the Amazon channel for our partner brands.

Deep specialization

We focus vertically on Amazon and other marketplaces — we are not generalists.

Analytical approach

Every decision is based on real data, not gut feeling.

Partners, not vendors

We work as part of your team, with transparency and shared goals.

2021

Founded

70+

Brands worked with

Registered office

Corso Aldo Moro, 21100 Varese (VA)