Amazon Images: How to Optimize Graphics to Increase Sales

1. Why Amazon images can increase conversions and sales

Working on Amazon SEO is essential (we discussed it in this article), but images hold incredible power in the world of e-commerce and in the choice of which product to buy, and they can significantly increase the conversion rate.

This is even more evident on Amazon, where users have an endless array of products to choose from and competition is very high.

In fact, very often what makes the difference between a product that captures attention and drives the customer to purchase and one that is ignored lies precisely in the quality and characteristics of the images. Let’s see how.

First of all, images represent the storefront for a product. They are the first element customers notice even before reading the description or reviews.

A well-maintained and eye-catching image can spark instant interest, capturing buyers' attention and pushing them to explore the product further.

Images also play a crucial role in showing the features and details of the product, helping users make informed purchasing decisions.

In fact, even if the text description is exhaustive, nothing beats the ability of a photo to show the product from different angles, highlighting details, dimensions, and functionality.

1. Many buyers rely primarily on visual appearance before making a purchase decision because images provide them with a tangible representation, helping them imagine how it would fit into their lives or how it would be used.

2. Furthermore, buyers tend to have more confidence in purchasing a product when the images are clear, sharp, and show it in detail. Low-quality or unclear images can instead generate uncertainty or distrust.

3. Finally, more and more users, to gather information about a product, only read the descriptions contained within the images or read the bullet point information only as a second step. This is especially true when dealing with less technical products.

2. Amazon image requirements and guidelines

In order to optimize product images on Amazon, it is essential to follow certain practices that improve the quality, appeal, and visibility of the product in the eyes of potential buyers.

These requirements can differ greatly from one product category to another, but there are some general rules that can be followed to ensure a better shopping experience and increase sales. Let's see what they are:

Main Image

This is the first image visible and represents the product in the search results listing page and on the product detail page.

It is therefore the most important image and must respect some precise requirements:

Example of a high-quality main product image on a white background

• It must always be on a white background to show a clear view of the product and any included accessories.

• It must not contain additional text or graphics**.**

• It must be sharp, detailed, and of high quality, even when zoomed in.

• The colors of the image must be as similar as possible to the real ones of the product. Color difference is actually one of the main reasons for returns. This applies especially to items where the aesthetic component is highly relevant.

• It is possible to show some enriching elements as long as they do not become the predominant part of the first image. Such elements can help increase CTR (Click Through Rate), as they are able to attract the user's attention.

Additional Images

Regarding the other images, the advice to maintain the highest possible quality always applies. Therefore, at least 1600x1600 pixels in size, so as to enable the zoom function and offer a detailed view of the product. Furthermore:

• It is good practice to try to include information regarding the product, but the images should not be excessively full of elements and text.

• Information should be inserted as concisely as possible, similar to bullet points. We recommend not including more than 3-4 pieces of information per page.

• It is also possible to include a colored background to emotionally engage the user and provide a sense of brand identity.

• Show the product in its entirety and, if possible, from multiple angles, or at least show the front and back of the packaging. This also depends on the type of product.

• It would be appropriate to include all 7 images (or six plus a video). This will improve the user experience and is well-regarded by the Amazon algorithm.

Example of an additional product image with background and infographics

3. Tips for improving Amazon images

After identifying the main guidelines to meet basic Amazon image requirements, let's look at some ways to try to engage the user even more and concretely show all the benefits of our item.

The goal is to generate a strong sense of empathy by putting ourselves directly in the buyer's shoes.

Show the product in action

It is useful to upload some lifestyle or in-context images that show the product in daily life situations or real usage contexts.

These images serve to provide a more complete and detailed view of the product to help buyers in their purchasing decision.

Example of an image showing the use of the product in daily life

Include details on functionality

These images are aimed at showing specific features or important details of the product. For example, for a technology product, there might be images highlighting technical specifications, such as memory data, screen resolution, or the most appealing applications.

Dimensional images

If the product has specific dimensions that could be relevant to the buyer, it is useful to include images that show the product next to reference objects to give an idea of the real dimensions.

Hire a professional photographer

It is a good idea to contact a professional photographer to take at least two or three high-quality photos of the product, or at least for the main photo.

They will allow you to highlight the product at its best through the use of specialized equipment, lighting, backgrounds, and shooting techniques to obtain detailed and captivating images.

Conclusions

In conclusion, we can certainly state that images on Amazon are the most important element overall for converting visitors into customers. They are a crucial element in the online purchasing process because they influence visibility, perception, and the purchase decision.

Investing in the creation of high-quality and optimized images can truly make a difference for selling on Amazon.

For more information or to understand how to set up a correct strategy for your products on Amazon, contact us!

Can images increase sales on Amazon?

Absolutely yes! Many users base their purchase decision solely based on images. Optimized graphics are able to significantly increase the conversion rate.

Do product images impact Amazon SEO?

Not directly. However, optimized graphics lead to a better conversion rate, thus more sales and better organic positioning over time. Having optimized graphics is essential for selling on Amazon.

How many images should I insert in Amazon Seller Central?

The more images you insert, the better the product's performance will be. On Amazon, 7 images will remain visible, or 6 plus a video. Usually, we try to fill all slots, while avoiding redundancy.

Do I have to follow rules for images on Amazon?

Yes, Amazon dictates guidelines regarding images. The strictest rules are those for the main image, which can change based on the category.