Selling on Amazon Made in Italy: what it is and how it works

Amazon Made in Italy Categories

If you are a seller of Italian products and you are wondering which categories you can register for the Made in Italy program, Amazon has decided to include most of the sectors for which the Italian industry has become a world-class excellence.

In fact, the Made in Italy page has a storefront for several categories:

• Kitchen and cellar, featuring a selection of Italian food and wine;

• Home and furniture, presenting the best of textiles, ceramics, and furniture;

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• Clothing and accessories, with clothes, shoes, bags, jewelry, and watches divided for men and women;

Furthermore, for users looking for inspiration, there are the Gift Ideas and Everything Made in Italy categories. In the latter, in particular, a section has been added where products are cataloged according to their region of origin, for even more tailored purchases and gifts.

At the moment, these are the categories that Amazon has decided to include in the program, but it is likely that new ones will be added in the coming months, making the choice for users even wider.

How to enter Amazon Made in Italy

To be able to include your products on the Made in Italy page, they must be entirely made in Italy or have undergone their last transformation or substantial processing and economically justified processing in Italy, in compliance with the regulatory requirements governing the use of the term "Made in Italy" according to the ICE agency.

Enrollment in the Made in Italy section takes place only upon authorization by the platform. In fact, it will be necessary to make a request through SellerCentral for all ASINs that fall into the category. After verifying eligibility for the program, Amazon will show them in the storefront.

Furthermore, access to the program is reserved for sellers with excellent performance who have rates of:

• Defective orders <1%;

• Pre-fulfillment cancellation <2.5%;

• Late shipments <4%.

These requirements are waived for sellers who rely on Amazon FBA.

Amazon Made in Italy abroad

It is possible to list your products on the Made in Italy storefront in several countries. This section, in particular, is available for the following marketplaces:

• United States;

• United Kingdom;

• Germany;

• Spain;

• France;

• Japan;

• Italy.

For your product to be displayed in the storefront of another marketplace, you must meet two requirements:

1. The product must have an active product page on that marketplace in the local language.

2. The ASIN must be registered and approved.

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Why join Amazon Made in Italy

The Made in Italy program is completely free, relatively recent, and for the moment probably still little known by users. However, this can represent a huge competitive advantage.

In fact, many sellers have not yet joined and competition is not yet fierce, while for users, it is possible to set a simple filter or explore navigation categories to access the storefront.

As if that weren't enough, on the product page of ASINs enrolled in the program, the Amazon Made in Italy badge will appear, usually positioned under the bullet points and also visible in search results.

The program's logo appears, naturally, even if users found our product through the traditional Amazon search bar and not exclusively for those who opened our page through the Made in Italy section.

Conclusions

Selling on Amazon is increasingly difficult due to growing competition. To reward items produced in Italy, the marketplace has decided to dedicate a specific storefront, in which only ASINs approved by Amazon appear. If your items are produced or processed in Italy, this can represent a huge advantage. For more information on the program, to improve product positioning or to learn more about how to sell on marketplaces in other countries